The creative director of Assassin’s Creed 3 and Far Cry 4 , Alex Hutchinson , and executive producer of Batman: Arkham Knight , Reid Schneider, consider that the industry is lack of courage on a creative level among employers responsible for developments triple-a, more concerned with “charts and spreadsheets . “Hutchinson and Schneider, who have just founded their own studio after being fired from Google , recall in an interview with The Gamer how the video game industry was the first to take consumer opinions more into account than anyone else, something that, in their points of view, it is not seen so much in literature and cinema.
“Enterpreneur are cowards,they only look for reasons to justify themselves”
Alex Hutchinson
“I think it’s fine that people don’t always like everything. In my opinion, it ‘s a bit sad to desperately seek 100% approval , because you can’t think that there is any novel or movie that will achieve it. I don’t see it as appropriate. [listen to the loudest fans] And it is because entrepreneurs, who are not creative in big companies, look at charts and spreadsheets for reasons to justify their decisions, because they are cowards, “Hutchinson said.
In this way, both veterans of the industry believe that large entrepreneurs should stop numbers and start listening more to their creators.It is unclear if these statements come from previous experience with the large companies they both worked for before. Alex Hutchinson has a long career in the industry, having worked on works as diverse as Spore, Army of Two: The 40th Day, Assassin’s Creed 3 and Far Cry 4.
For his part, Reid Schneider has served as a producer on different Ubisoft games, EA and Warner Bros. Games .Its new development team has been baptized with the name of Raccoon Logic , it has investment from Tencent Games and veterans of Typhoon Games. At the moment it is unknown what will be the entity of the first project of the study.