YouTube will put ads in videos of small creators, but will not pay for this

Until now, YouTube limited the appearance of ads to videos created by users who were members of its Partner Program, to whom it also paid a percentage for the publication of those ads, but that will change very soon in the United States and soon in the United States. rest of the world.

The new YouTube terms of service indicate in a new section that they reserve the right to monetize videos from all types of channels, even if they are not part of their Partner Program. Those creators, be careful, they will not receive commission from those videos with advertising , something that has already generated controversy.

Advertising yes or yes, but without income for many creators

Both in the comments to the brief announcement on Twitter and in user forums such as Reddit, the news has caused astonishment both among the creators and among the users and consumers of content on Twitter.

The update of the terms appears on the YouTube support website, where they also explain how information that can identify a person cannot be collected (now they include the collection of faces in those videos), but which also adds that singular “right to monetize “content from creators.

Until now, to receive advertising revenue on YouTube it was necessary to be part of its partner program (YouTube Partner Program, YPP): the user had to live in a country where the program was active, have more than 4,000 hours of viewing in the last 12 months and have more than 1,000 subscribers.

YouTube only served ads on videos outside of this program in special situations, but now virtually any video on any channel and any creator can be bound by these terms and display advertising.

The problem is not only that: the problem is that this advertising will only benefit Google and YouTube financially, but not the small creators that are not part of the Partner Program, since they will not take a euro even if the advertising appears in your videos.

Only videos that do not follow YouTube’s ‘ad-friendly’ or ‘ad-friendly’ policy will be excluded, which means that videos with inappropriate content such as violent, sexual, weapons or drug-related content will not include advertising in no case.

These terms are not currently active in other countries, where the last update of the terms and conditions of the service was made in July 2019. Although the changes are beginning to be implemented now in the United States, Google explains that they will be effective worldwide by the end from 2021 .

At Technoeager, we have contacted those responsible for Google and YouTube, who have confirmed that these changes only apply in the US, where Google has published an article on its YouTube blog to add more information.

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