Ubisoft bets on the blockchain and NFTs: the company is enthusiastic about the ‘play-to-earn’

Blockchain-based video games would allow players to earn cryptocurrencies while playing.

The NFT and blockchain has reached the gaming industry and aims to be the future in many ways. Not devoid of controversy, the system and its possibilities have already caused many reactions from large companies, such as Steam and Epic Games, publicly positioning themselves on both sides of the coin.

Ubisoft, for its part, has been enthusiastic about this technology and the possibilities it presents, and in its public financial report, which IGN has echoed, both Ubisoft and investors have welcomed a future for video games that passes for blockchain technology and the commitment to ‘play-to-earn’.

For those who do not know them, these games based on blockchain technology will give the player the opportunity to get any element of the game in the form of a non-fungible token (NFT), these would have a real economic value and the players could use the playing time to generate money through the sale of NFT or loot in the form of cryptocurrencies.


Players can get in-game items in the form of a non-fungible tokenThe French company is currently financing Animoca Brands blockchain games  including Revv Motorsport and Revv Racing games, which use the “REVV” ​​token, giving players the opportunity to get digital assets through NFT. collected in the game.

Ubisoft is also a founding member of the Blockchain Game Alliance. Yves Guillemot, CEO of Ubisoft, has also confessed that they seek to invest in “blockchain companies”, while Frédérick Duguet, the company’s CFO, pointed out that these technologies could reach Ubisoft games as part of its monetization system. Although Ubisoft has presented good figures in its report, they have not ceased to be clouded by the growing wave of accusations due to the lack of solutions from the company after the allegations of harassment.

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