Apple is now planning its own Google alternative search engine. When we acquire an Apple mobile device, be it an iPhone or iPad, and we access Safari, the default web browser to browse the Internet is Google. In 2017 the news emerged that the Mountain View company would be paying the bitten apple about $ 3 billion for it, a surprising amount for something that seems quite “simple.”
However, there has been a rumor since 2015 that Apple might be developing its own search engine. Californians have their own indexer, Applebot, which is a computer program that inspects pages in an automated way. One of its most frequent uses is to create a copy of all the web pages visited to be processed later by a search engine.
Although the subject was quite calm, several developers have detected an unusual activity of Applebot, as it seems to have increased its logs significantly . This fact has been the one that has raised the alarms and again the speculation that Apple is developing its own Google.
Although the subject was quite calm , several developers have detected an unusual activity of Applebot, as it seems to have increased its logs significantly . This fact has been the one that has raised the alarms and again the speculation that Apple is developing its own Google.
It could be an alternative to Google or improvements to Siri and Spotlight
The first to stoke the made in Cupertino search engine theory was Jon Henshaw, founder of digital marketing knowledge firm Coywolf, who wrote an article on his block this week talking about the increase in Applebot activity on his websites. , something I hadn’t noticed before.
On Twitter, Stack Overflow engineer Nick Craver and digital marketing consultant Michael James have also noticed Applebot spikes over the past few days on websites they monitor .
As Henshaw has shared, Apple updated the Applebot support documentation in July with new details, including: \
- Added how to check traffic from Applebot.
- The details of the Applebot agent have been expanded, including different between its desktop and mobile versions.
- The robots.txt rules have been increased.
- A section has been added specifying that they not only crawl the HTML, but also render the pages similar to Google.
- Added a section on search rankings and the factors that affect how web search results are ranked.
It may be that Apple intends to create its own web browser, with respect for privacy as a flag , a concept that we can find in DuckDuckGo. Or it may be that you are simply looking to improve your Spotlight or Siri results. Time will tell whether Apple can create Google alternative search engine and be successful.