Google strikes back at Meta and Microsoft and announces the full integration of artificial intelligence into most of its content creation tools. The revolution has begun.
Generative artificial intelligence became popular only a few months ago, but it is already taking everything by storm. It has put giants like Microsoft, Meta, or Google at its feet. Sundar Pichai’s company has just presented its new tools with integrated generative A, focused on individuals, developers and companies.
Generative artificial intelligence, which we have all tested with tools such as ChatGPT or Stable Diffusion, is characterized by the fact that it is capable of generating new content from small text orders or guidelines: photos, drawings, documents, audio, video, code, summaries, searches, etc.
Microsoft has taken the lead with the integration of ChatGPT into Bing and Office. Google also announced its alternative to ChatGPT, called BARD, and now confirms the full integration of AI into its platform, with a host of tools announced today.
The new Google with integrated generative AI
Google has just announced new APIs and products that will allow developers and businesses to create content with Google’s best AI models through Google Cloud. This includes a new prototyping environment called MakerSuite.
For individual users, new features will be added to Google Workspace that will allow you to harness the full power of generative artificial intelligence to create, connect, and collaborate in applications like Gmail, Docs, Presentations, Spreadsheets, Meet, and Chat.
The PaLM API, and the new MakerSuite
The first novelty is the PaLM API, the generative linguistic models that Google has been working with for years. This API will allow developers to integrate these linguistic models into their apps or websites, without having to create them themselves.
The PaLM API allows developers to add AI chats, text creation, summaries, AI helpdesk, and much more to their applications.
From the API it will be possible to customize some of these linguistic models, without leaving certain parameters.
Developers will also have the opportunity to create their own prototype language models with the new MakerSuite tool. It seems that only a few settings can be changed to existing models at the moment, but over time Google will add features for rapid engineering, synthetic data generation, and custom model tuning.
Generative AI comes to Google Cloud
Google’s cloud has long offered multiple layers of artificial intelligence, but now it welcomes generative AI.
Developers who want to build and customize their own models and applications using generative AI will be able to access Google’s AI, including PaLM, through the Google Cloud.
Google Cloud ‘s Vertex AI platform is already used by many companies to build and deploy scalable machine learning models and AI applications. Now, with the integration of generative AI, these AIs will be able to create texts and images, and eventually audio and video.
Google Cloud customers will have the possibility to modify these AIs and refine them with their own information, to adapt them to their business needs.
Generative AI App Builder is another new tool that will allow companies and governments to create their own AI chat rooms, as well as artificial intelligence-based digital assistants. Google ensures that these chats and assistants can be integrated ” in a matter of minutes, or hours “.
AI for everyone in WorkSpace
The above tools are intended for developers and businesses. End users will also be able to take advantage of Google’s generative artificial intelligence, through its office suite.
More than 3 billion people already have access to AI tools, like Smart Compose in Gmail or automatic summaries in Google Docs.
Now Google announces new features designed to generate text. In Gmail and Google Docs you can tell it what topic you’d like to write about and a draft will be generated instantly.
For example, if you have to write a welcome email to an employee, a birthday greeting, or a complaint about a damaged product to the technical service of a store, the AI will generate a base text. From there you can customize and improve it, to obtain the final text.
All these tools are going to be offered, starting today, to closed groups of users, developers and companies. Then they will reach the whole world.
The revolution posed by generative artificial intelligence is so enormous that it is difficult to know where to start. With these new tools with AI from Google, you can integrate AI chats, summary creators, text writers, or technical support in all kinds of apps and websites.
With Google ‘s new tools with generative artificial intelligence you can write code, design a website or an app interface, create images, write a description of a store’s products, write emails and much more. They are a great help, but they also conflict with many jobs. And as the Internet giant itself acknowledges, ” this is just the beginning .”
