Advertising in magazines is almost dead with evolution of digital services. Perhaps today we find it strange, but there was a time when there was no internet and television advertising was extremely expensive, this caused magazines to be the queens in the world of advertising. A printed advertisement allowed to fill an entire page with text without mercy and this was not frowned upon, since it was necessary to take advantage of the medium and exploit it as much as possible.
Therefore, today we decided to unearth some retro technology advertisements and pay a little tribute to those minds that had to saturate and put as much information as possible on a computer magazine page. A trip back in time before there were keynote presentations, visuals packed commercials, the world of terabytes, ‘smart’ devices, and ‘magic’ accessories.
Nowadays, with the birth of new formats, print advertising is about to die, in addition to that such advertising has taken an important turn by basing its content on images that impact supported by little or no text, that is, the opposite to what we saw a few years ago .
When 10MB was a strong investment
The “low cost” computers with integrated disk and even floppy bays
Does anyone remember Lotus? Well, that’s how they promoted their powerful new search engine
This is what computer security looked like several years ago: disks up to 58MB!
Finally, a word processor appeared that printed the same thing we saw on the screen. Yes, a true innovation
When the concept of ‘real-time operations’ was used very lightly
Can a modem be sexy? A genius thought so
In 1976 they sold us the Apple I
Two bytes are better than one and the mystery of the ‘sexy nerd’
This new 16K RAM card turns our computer into a giant. Literally
2 cents for a byte of RAM! These were bargains
The idea of ”power” was very different from what it is today
Verbatim claimed that a piano concerto would fit perfectly on one of their 5.25-inch records. Of course we do not want to imagine at what quality
Sony arrives and launches 3.5-inch discs with 2MB capacity! A revolution
It seems that Apple’s obsession with slim devices is nothing new, albeit well …
Captain Kirk himself announcing Commodore VIC 20! We don’t need to say more
A personal computer that we could also take with us, an innovation that cost us $ 1,795
A huge business computing system. Huge in size and price
Yes, it is a ‘laptop’, and it could also be connected to the television (we cannot imagine charging this to cover an event)
And the color screens arrived
“If personal computers are for everyone, why not prices”, to date we continue to ask ourselves
What the hell is an email? We are fans of this ad
When Apple was innovating like this, it announced the arrival of ‘Cut and Paste’ to the Macintosh in 1984
Innovation was also when another ‘genius’ appeared and created this monstrosity