CapCut, one of the video editing applications best known to the general public thanks to its variety of templates, AI functions and ease of use in general, having close integration with TikTok as both belong to the same company, ByteDance, is located releasing a version aimed at brands and companies.
CapCut for Business, which is what the new business version is called, says on its official website that it is a tool aimed at companies of all sizes, allowing the entire content production process to be streamlined, allowing any company to “create and launch high-impact ads and branded content more easily than ever.”
AI will power many of your tools
They will be able to use the capabilities of CapCut for Business on both computers and mobile devices as well as on tablets at no cost, where there will be no shortage of tools powered by Artificial Intelligence, including the tool for generating script ideas for advertisements. just by establishing descriptions of either products or businesses.
To get videos from product links and more
There will be no shortage of templates, where brands and companies will have a range of possibilities to choose from for use for commercial purposes, and in a similar way they will also be able to include links in a tool that will use them to generate videos automatically.
CaptCut for Business will also offer the possibility for virtual presenters to offer demonstrations and explanatory videos of products from the same company.
And customers will also be able to try certain types of products virtually and obtain images of it, ideal for products from sectors such as textiles or even beauty.
CapCut allow collaboration between different members
In this new application there will be no shortage of the possibility of collaborating with other members involved in the same project, becoming a unified collaboration platform where the entire creative process can be carried out.
In this regard, they point out that:
Collaborate with team members, agencies, and creators on your branded content. All guests can edit, access, review, and add notes and suggestions, all in one place.
More competition to facilitate content creation
This launch comes days after Dropbox launched Dropbox Studio, its new collaborative video editing tool, so what the arrival of Capcut for Business does is increase the options that brands and companies have at their disposal to create videos in a simple and enjoyable, with the advantages that it is available to everyone, with greater possibilities through the use of tools powered by AI, and at no cost.
It is expected that small and medium-sized companies will be the ones that take advantage of these types of tools the most, given their reduced budgets, obtaining high-quality results, although in practice it remains to be seen if relying on AI allows obtaining completely different results or with Over time they will become similar, although we can understand that the models that drive them will improve over time.
Link: CapCut for Business
