Meta Quest: Empowering businesses with immersive VR solutions

Meta has officially launched its “Quest for Business” program, marking a new chapter in its foray into the enterprise virtual reality market. This launch represents a major strategic shift as it seeks to compete directly with established players such as HTC and ByteDance. We will analyze the features of this new program and how it compares to the competition.

Key Features of “Quest for Business”

Its pillars can be summarized in three:

  • Subscription Modalities: The program offers two types of subscriptions: “Individual Mode” at $15/month per headset and “Shared Mode” at $24/month for each VR headset.
  • Individual Mode: Aimed at a single user with a Meta account, it allows full access to the Quest store and customization of settings. Ideal for remote collaboration, creativity and design.
  • Shared Mode: Offers a simplified interface with applications selected by the administrator, using one PIN code per session. Recommended for employee training or mass demonstrations.

Integration and Management

As it is a business platform, it is necessary to be able to manage the teams of people within the company well, which is why they have two characteristics in this topic:

  • Device Management: Administrators can configure headsets en masse through a device management interface, with the ability to update, install Wi-Fi certificates, or reset devices remotely.
  • Compatibility with Enterprise Management Platforms: Individual Mode is compatible with platforms such as Microsoft InTune, VMware Workspace ONE and Ivanti UEM.

It also offers ticket-based support with a 24-hour Service Level Agreement (SLA). For more immediate support, there is an additional “Support Plus” subscription option with a 4-hour SLA and weekend availability.

When compared competitively, HTC with Vive Focus 3 and ByteDance with Pico 4 Enterprise currently dominate the enterprise VR market, offering products designed specifically for enterprise use cases. The key question is whether Meta’s Quest 3 can gain traction against HTC and Pico, which have established direct relationships for years.

It is certainly an ambitious attempt to capture a portion of the enterprise VR market, offering flexibility and options tailored to different business needs. It will be interesting to see how this competition develops and whether Meta manages to establish a significant presence in this market segment.

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