WordPress is top CMS provider in the planet. And it is testing it’s own newsletter. Newsletters are all the rage. Let them tell us, that we have just released our Technoeager letter ! The old format has resurfaced with force, and platforms such as Substack or Revue —which Twitter bought at the beginning of the year— have become clear references in this market.
Things will get even more interesting soon, because the creator and CEO of WordPress, Matt Mullenweg, has stated that this platform is preparing an “interesting” response to Substack and the rest of solutions in this segment.
The WordPress giant wants to do more and more
It is actually perfectly possible to create a newsletter through WordPress, but not natively. For this, there are various plugins that make this platform one more option for those who already used it for their website.
The problem is that each of these plugins requires different management and their integration with WordPress is not (so) direct : that the platform itself launches a tool aimed at this segment is a clear demonstration that the interest in the format is clear.
This was confirmed by Matt Mullenweg in a recent little talk at Clubhouse, in which according to one of the listeners the WordPress creator promised to debut an “interesting” response to Substack.
Automattic, the company under whose umbrella WordPress is, already bought Tumblr in 2019 and is growing with platforms that expand the capacity and options of WordPress such as WooCommerce (electronic commerce) or JetPack (backups, statistics, etc).
The versatility of WordPress has made it a real monster: it is still possible to use it for a simple blog, but its expandability and customization is enormous, something that has clear advantages, but also disadvantages such as that which affects its stability or security: As with solutions open to customization, the risk of vulnerabilities appearing is greater than on more limited platforms.
So, it will be interesting to see what WordPress offers in a market where Substack or Revue have very well defined platforms. The problem for them is that according to W3Techs, WordPress is behind 41% of all internet websites (that percentage goes up to 64% if we talk about websites with a CMS behind).
That influence could endanger the role of Substack or Revue, and the success of newsletters, which have become a juicy business for some creators and for those platforms – Facebook is also preparing its move – could now be very well exploited. by WordPress.
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