We have brought you with the most popular YouTube channels of 2020 from each country in the world. What do you want to do for a living when you grow up? The question has resonated in the eardrum of every child born since the middle of the last century to the present day. We will spend most of our lives working, so it seems pertinent. In 2016, Adecco asked thousands of children the same question, just as it had done in previous years. On that occasion he discovered something remarkable. Among the string of usual professions (police, firefighter, doctor) an unexpected one had crept in.
Four years later, the figure of the YouTube communicator, an entertainment professional, enjoys outstanding social acceptance. Gone are the years of ridicule and stereotype. Today being YouTuber opens a window of opportunity for a growing business, although it is not without problems. You can make a lot of money, as a few do, but you can also deal with the demanding and draconian conditions of the platform for long periods of time. A job like any other.
But since the original image of the YouTuber was consecrated to creators like El Rubius, of lucrative contracts and economic returns, there are thousands of kids who still dream of making a living in front of the screen today. That they have replaced the footballer with the master of Fortnite, an increasingly profitable profession. Who are they looking at? This chart produced by Top Dollar illustrates which are the most popular figures in each country in the world.
Beyond the Anglo-Saxon names, YouTube is a place where language barriers still prevail. And where the majority of national stars (the Rubius of each country) are in many ways unknown to us, be it Haerte Test (Germany, 19 million), Squeezie (France, 15 million) or TheBrianMaps (Russia, 14 million).
All of them make up YouTube’s elite, at least on a local scale. 1% of each country. The mirror in which all children who want to be YouTubers in the future look at themselves, reflections of a success that is as elusive as in any other sector full of competition and demand. Even though the content of some channels (mostly entertainment or video games, but with a huge weight of children’s content) may be trivial or banal. A profession in any case already universal.
Below is the the map of most popular YouTube channels of 2020. The map can be viewed in high resolution here.